California Alliance

In April 2016, UC Berkeley was hosting a third California Alliance annual retreat. They needed a letter-sized booklet which would contain a detailed program and the abstracts of graduate students’ talks. The California Alliance logo was designed by graphic designer Kellie Rife; I used the visual part of the logo as a connecting element throughout the booklet, placed differently on the program and on the abstracts parts of the booklet. On the covers, I enlarged the circles and placed them randomly, creating a look of bubbles or blooming flowers, playing into the “flourish” part of the event title.

cover page
front & back cover
name tags

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